Chapter 6_Surveys and Sampling.ppt

Chapter 6_Surveys and Sampling.ppt - Surveys and Sampling...

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Surveys and Sampling
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Descriptive research To describe the current state of affairs Does not provide the methodology for testing research hypotheses Surveys Naturalistic Observation
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Surveys Collecting descriptive information about a group of people’s attitudes, opinions, habits, etc. Interviews Questionnaires
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Interviews One-to-one interaction Unstructured Structured Structured Clinical Interview for DSM IV
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Questionnaires A set of fixed-format, self-report items in private more honest responses less susceptible to social desirability and to the characteristics of the experimenter. response rate (and the associated conclusions)
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Population – the entire group of interest Specific characteristics Census – measuring each individual from the population of interest Sampling – selection of people to participate in a research project Use the results to make inferences about the entire
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This note was uploaded on 02/26/2011 for the course PSYC 420 taught by Professor Staff during the Fall '08 term at Maryland.

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Chapter 6_Surveys and Sampling.ppt - Surveys and Sampling...

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