Chapter 11_Experimental Research_Factorial designs.ppt

Chapter 11_Experimental Research_Factorial designs.ppt -...

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Experimental Research Factorial Designs
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Factorial Designs One way designs Causal association between a single independent variable and a dependent variable. Limitations: Complexity of the behavior DV: Sexual Restraint Depleted Non depleted Low Importance High Importance Contradictions
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Priming Priming a trait, a behavior, a social group can result in the non-conscious expression of the correspondent behavior DV: trivia game performance DV: speed of walking DV: competitive behavior
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Priming DV: trivia game performance DV: speed of walking Why? Moderating factors…other variables
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Factorial designs More than one independent variable Factors and levels 2 X 2 3 X 2 X 2 Each level of each factor occurs in each level of the other independent variables Levels – number of groups in each factor Conditions (cells) – total number of groups in the experiment = 4 conditions = 12 conditions
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Factorial designs Stereotype activation results in the enactment of the corresponding behavior(s) when…
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This note was uploaded on 02/26/2011 for the course PSYC 420 taught by Professor Staff during the Fall '08 term at Maryland.

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Chapter 11_Experimental Research_Factorial designs.ppt -...

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