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Unformatted text preview: to-pay (at least with a small group of niche customers). Draw the high-end outdoor apparel “Industry Value Chain” including all the links from Product Inception XXX End Consumer and indicate where in this value chain Patagonia’s various differentiators reside. 4. In Strategy and Society Porter and Kramer talk about “responsive” versus “strategic” CSR. Many people would argue that Patagonia engages in “strategic” CSR. Do you agree? Why or why not? They transform value chain activities to benefit society while reinforcing strategy. 5. Very briefly outline Patagonia’s performance relative to the “Triple Bottom Line” (economic/financial, environmental, and social performance). Note: For those of you unfamiliar with the triple bottom line, we’ll talk more about this concept in class....
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This note was uploaded on 02/27/2011 for the course MB 339 taught by Professor Kk during the Spring '11 term at Skidmore.
- Spring '11