Patagonia Questions

Patagonia Questions - to-pay(at least with a small group of...

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Patagonia and Porter and Kramer’s “Strategy and Society” Article Preparation Questions 1. What are the 2 or 3 key “takeaway points” from the Porter and Kramer Strategy and Society article? 1) CSR generates opportunity, innovation and competitive advantage 2) Many firm’s CSR efforts are counterproductive because they pit business against society, when the two are actually interdependent, and think CSR in generic ways instead of crafting social initiatives appropriate to their individual strategies. 2. Outline the various arenas (e.g., products, markets, channels) in which Patagonia competes. Why does Patagonia choose to play in these various segments? Markets: North America, Europe, Japan, South America Products: Sportswear, technical outerwear, technical knits, hard goods. Channels: wholesale, retail, catalog, internet 3. Patagonia uses many differentiators to create a tremendous amount of willingness-
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Unformatted text preview: to-pay (at least with a small group of niche customers). Draw the high-end outdoor apparel “Industry Value Chain” including all the links from Product Inception XXX End Consumer and indicate where in this value chain Patagonia’s various differentiators reside. 4. In Strategy and Society Porter and Kramer talk about “responsive” versus “strategic” CSR. Many people would argue that Patagonia engages in “strategic” CSR. Do you agree? Why or why not? They transform value chain activities to benefit society while reinforcing strategy. 5. Very briefly outline Patagonia’s performance relative to the “Triple Bottom Line” (economic/financial, environmental, and social performance). Note: For those of you unfamiliar with the triple bottom line, we’ll talk more about this concept in class....
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This note was uploaded on 02/27/2011 for the course MB 339 taught by Professor Kk during the Spring '11 term at Skidmore.

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Patagonia Questions - to-pay(at least with a small group of...

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