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Unformatted text preview: to-pay (at least with a small group of niche customers). Draw the high-end outdoor apparel Industry Value Chain including all the links from Product Inception XXX End Consumer and indicate where in this value chain Patagonias various differentiators reside. 4. In Strategy and Society Porter and Kramer talk about responsive versus strategic CSR. Many people would argue that Patagonia engages in strategic CSR. Do you agree? Why or why not? They transform value chain activities to benefit society while reinforcing strategy. 5. Very briefly outline Patagonias performance relative to the Triple Bottom Line (economic/financial, environmental, and social performance). Note: For those of you unfamiliar with the triple bottom line, well talk more about this concept in class....
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- Spring '11