JulieMmkt230_appendix_c[1]

JulieMmkt230_appendix_c[1] - Axia College Material Appendix...

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Axia College Material Appendix C Consumer Decision Making Process Think of a recent purchase made by you or a member of your family. Using table 5.1 on page 142 of the textbook as a guide, complete the table below by describing the process that led to the decision to make the purchase. Decision Process Problem recognition Describe the problem that initiated the consumer decision- making process The problem my fiancé and I used the decision making process for was our wedding reception location. We were frustrated with our inability to find the perfect spot. Information search Describe where and how information about the product, and alternate products, was obtained. We did a lot of research with Florida based bridal magazines, used the Internet, and submitted our information to wedding groups in hopes we would be contacted by a venue we were unfamiliar with. We even took to driving around Bradenton Beach where we want to get married in hopes of stumbling across a locale.
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This note was uploaded on 02/27/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.

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JulieMmkt230_appendix_c[1] - Axia College Material Appendix...

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