Unformatted text preview: the friends he had made through the groups visits to our restaurant. Another influence on someone to make a purchase such as that is status. There is an air of luxury to someone who owns a recreational vehicle such as a motorcycle or boat. It gives the appearance of financial well being and wealth. Being a “biker” used to have a negative stigma attached to it. They were looked as criminals and bad people. Now, I see lawyers, doctors, and parents enjoying ownership of a motorcycle. Bikers have an entire culture of their own with rules and codes and traditions. An example is Bike Fest here in Daytona, Florida each year. Bikers from around the country come to town and gather to swap stories, friendships, and talk motorcycles. They share their very own culture with one another. These influences can push a person into purchasing something they may not when in a different environment....
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This note was uploaded on 02/27/2011 for the course MKT 421 taught by Professor Unknown during the Spring '08 term at University of Phoenix.
- Spring '08