16 - Chapter 16: Social Psychology Abu Ghraib Military jail...

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Chapter 16: Social Psychology Abu Ghraib Military jail Extreme mistreatment Stanford prison study (1973) Zimbardo Within days the guards became brutal and mean o Showed the speed that normal people could be transformed into the roles they were playing You might conform to a role more than you thought you would Social Psychology Branch of psychology that studies the effect of social variables on individual behavior, attitudes, perceptions o How do people influence other peoples thoughts, feeling, and actions? Why do we do the things we do? How do attitudes guide behavior? Attitudes=evaluation of objects, events, and ideas o Form attitude from experience and socialization Exposure effect Acquiring a taste for food You prefer mirror image over photo of yourself Attitudes shaped through classical conditioning o Advertising UCS (good looking celebrity) + CS (product) People will have a more positive attitude towards the product Attitudes shaped through operant conditioning
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16 - Chapter 16: Social Psychology Abu Ghraib Military jail...

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