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1Marketing Plan and Sales StrategyFirst Name Last NameStrayer UniversityBUS 599: Strategic ManagementProfessors Dr. Andrea Banto and Dr. Cynthia ParmenterApril 10, 2019
2Delete the instructions in red before submitting the assignment!Due:Week 5, worth 100 pointsLength:The assignment should be 3 to 5 pages, excluding title page and reference pageThis assignment consists of two documents- Word document and Excel document (you mustcomplete the setup and the marketing budget section, but the entire Excel must be submitted)You will attachthe 2 documentsto the submission window and then click submit.Important:Review the description of this assignment in the course guide or Blackboard and usethe tipsprovided along with this template to help you in your writing.Be sure to review the guidelines provided : company of choice or snack-food company, asapplicable.Use the textbook andreview the recommended pages. Note that your textbook hassample plansat the end of each paper. They are great examples of content.Review the grading rubric before writing. Know what you are graded for. Always look atthe “exemplary” section.Notes:Leave the text in black as it is. You are required to have a heading for each of thesections in your paper.Use SWS format. Your will respond to each question using indented paragraphs.

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Term
Spring
Professor
NoProfessor
Tags
Marketing, key competitors

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