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Unformatted text preview: functions, staffing depends on clients, many companies 4. Know the skills needed in both corporate and agency PR. • Corporate: writing, planning, design, web, project management • Agency: lots of writing, pitching, media, planning, client service 5. Understand the benefits of outsourcing PR versus keeping it in-house. • Outsourcing: media expertise, domain expertise, outsider view, resources, staffing flexibility • In-House: cost savings, company/product expertise, understand company politics, can do more than media relations 6. Be able to discuss agency specialization. • Agencies specialize • Specialization within agencies i. Consuber ii. Tech iii. Sports iv. Digital v. Travel and tourism...
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- Spring '11
- corporate PR, corporate PR department.