Chapter 5 Notes - • Record all ideas Common Problem...

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Chapter 5- Creativity Different way to look at creativity Creativity as problem solving; find a solution Creativity is the future Creative thinkers are the future; outsourcing, no need to all be connected, but can’t outsource the design/problem solver/creative people Right Brain is the creative side Problem solvers Creativity People: “special”, age puts limits on creativity Product: 3 criteria o Originality o Relevance o Elaboration/synthesis (is it well crafted) Process: 3 Parts o Fact finding o Ideal finding/brainstorming o Solution finding/evaluation Brainstorming Ground Rules Ideation and evaluation are separate NO criticisms of ideas Produce as many ideas as possible Freewheeling or wild ideas are good
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Unformatted text preview: • Record all ideas Common Problem Solving Errors • Cling to the old ways • Settle on the first adequate solution • Discount others • Don’t separate idea forming from evaluation • Negativity-that won’t work instead of how it will succeed More Errors • In a hurry (find your place to think) • Only manager have good ideas (no right or wrong way) • Trying to win (doesn’t always help) • Perfectionist (sometimes holds you back) Mental Blocks to Creativity • The “right” answers • Not logical • Follow the rules • Be practical • Play is frivolous • Not my area • Avoid ambiguity • Don’t be foolish • To err is wrong • I’m not creative...
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Chapter 5 Notes - • Record all ideas Common Problem...

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