Clear Communication - Clear Communication Goals of...

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Clear Communication Goals of Communication Inform Persuade Motivate Achieve mutual understanding SMCR Communication Model Source-Message-Channel-Receiver Feedback in pr is not as quick Noise is anything that interferes with the transmission of the message o More noise in mass media channel Encode: creating the message Decode: interpreting and trying to understand the message Channels Big difference between interpersonal and mass communication In mass media there are many messages Key Messages Focus on the most important things Be concise Goals for PR Messages Exposure Accurate Dissemination: making sure the message is correct Acceptance: audience believing the message Change in attitude Change in behavior
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A successful PR message must… Be received (exposure) Get attention Be understood Be believed Be remembered Be acted upon Filters Informational: receiver might not have the knowledge to understand what you are talking
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This note was uploaded on 02/28/2011 for the course PUBLIC REL 3343 taught by Professor Daraquakenbush during the Spring '11 term at Texas State.

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Clear Communication - Clear Communication Goals of...

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