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Unformatted text preview: Message problems: jargon, clich, hype(overstatements), euphemism(using inoffensive words to make it sound better), double-speak(deliberately covering up the actual meaning), bureaucratic/inflated language, discriminatory language 5. Be able to discuss the two keys to good messages and the three things that must occur with the receiver before the message is accepted. A good message must get attention and be understandable To be accepted a message must be believed, remembered, and acted upon 6. Know the five stages of the adoption process. Awareness Interest Evaluation Trial Adoption 7. Know the five keys to clear communication. Audience: know who they are Appropriate Language Clear Memorable Motivational...
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- Spring '11