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Unformatted text preview: • Message problems: jargon, cliché, hype(overstatements), euphemism(using inoffensive words to make it sound better), double-speak(deliberately covering up the actual meaning), bureaucratic/inflated language, discriminatory language 5. Be able to discuss the two keys to good messages and the three things that must occur with the receiver before the message is accepted. • A good message must get attention and be understandable • To be accepted a message must be believed, remembered, and acted upon 6. Know the five stages of the adoption process. • Awareness • Interest • Evaluation • Trial • Adoption 7. Know the five keys to clear communication. • Audience: know who they are • Appropriate Language • Clear • Memorable • Motivational...
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This note was uploaded on 02/28/2011 for the course PUBLIC REL 3343 taught by Professor Daraquakenbush during the Spring '11 term at Texas State.
- Spring '11