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Unformatted text preview: Repeat Business: what makes them come back? Message What do you want your audience to know? Whats the Story? o Defined or be defined o Big picture, not details o Compelling o Simplistic Develop Key Messages Whats important to your audience? What promise can you deliver? Key messages must be: o Just 2-3 messages o Concise o Consistent Media Understand the media What media does your audience consume? o TV: what do they watch, how often? o Newspapers: local, specialized, print or online? o Magazines: what do they read? o Online: what sites do they visit? o Radio: what channel? When? Understand the Key Media Frequency/deadline Types of stories Whos who: finding the right reporter...
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This note was uploaded on 02/28/2011 for the course PUBLIC REL 3343 taught by Professor Daraquakenbush during the Spring '11 term at Texas State.
- Spring '11