Audience and Message - Repeat Business: what makes them...

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Audience and Message Three Things to Know Before you Begin Audience Message Media Audience Know who your audience is Demographics: average or typical characteristics of who is buying your product o Age, gender, race, location, family size, education Psychographics: life style behaviors of people o Activities, interest, opinions, attitudes, values, beliefs Create a profile: someone who can represent your audience Why does your audience choose you? Not always why you think Price NOT always the most important Questions to ask: o What do you offer that others don’t? o What are the three most important considerations when purchasing a widget? o How do you compare to your competition? o Why do they choose you? When does your audience choose you? Frequency Special Occasions
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Unformatted text preview: Repeat Business: what makes them come back? Message What do you want your audience to know? Whats the Story? o Defined or be defined o Big picture, not details o Compelling o Simplistic Develop Key Messages Whats important to your audience? What promise can you deliver? Key messages must be: o Just 2-3 messages o Concise o Consistent Media Understand the media What media does your audience consume? o TV: what do they watch, how often? o Newspapers: local, specialized, print or online? o Magazines: what do they read? o Online: what sites do they visit? o Radio: what channel? When? Understand the Key Media Frequency/deadline Types of stories Whos who: finding the right reporter...
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This note was uploaded on 02/28/2011 for the course PUBLIC REL 3343 taught by Professor Daraquakenbush during the Spring '11 term at Texas State.

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Audience and Message - Repeat Business: what makes them...

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