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Unformatted text preview: • Repeat Business: what makes them come back? Message • What do you want your audience to know? • What’s the Story? o Defined or be defined o Big picture, not details o Compelling o Simplistic Develop Key Messages • What’s important to your audience? • What promise can you deliver? • Key messages must be: o Just 2-3 messages o Concise o Consistent Media • Understand the media • What media does your audience consume? o TV: what do they watch, how often? o Newspapers: local, specialized, print or online? o Magazines: what do they read? o Online: what sites do they visit? o Radio: what channel? When? Understand the Key Media • Frequency/deadline • Types of stories • Who’s who: finding the right reporter...
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- Spring '11
- Mass Media, The Key