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Unformatted text preview: back) 4. Be able to discuss the importance of telling a story and how to develop key messages. • Defined or be defined; big picture, not details; compelling; simplistic • Key messages must be just 2-3 messages, concise, and consistent 5. Understand what you need to know to when looking at your audience's media consumption. • TV: what do they watch, how often? • Newspapers: local, specialized, print or online? • Magazines: what do they read? • Online: what sites do they visit? • Radio: what channel? When? 6. Discuss the importance of knowing key media and what you need to know about them. • Frequency/deadline • Types of stories • Who’s who: finding the right reporter...
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- Spring '11
- good PR program., life style behaviors, simplistic Key messages