BMGT 495 Executive Management of the Firm

BMGT 495 Executive Management of the Firm - EXECUTIVE...

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© Copyright 2009 EXECUTIVE MANAGEMENT OF THE ORGANIZATION BMGT 495: Business Policies Spring 2011
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© Copyright 2009 Agenda Today’s class Discuss executive management of the organization; what are the key differences between top managers and others? What are the primary responsibilities of top managers? Of lower/middle managers? Identify and discuss real CEOs and top managers. Who succeeds and why? Discussion of the CapSim Sensor market and your roles as executive managers.
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© Copyright 2009 What Makes Top Managers Unique? Top managers are responsible for the crafting and execution of overall strategy for the organization with the goal of achieving competitive advantage and above average returns. Executives must be able to see the “Big Picture”. This means they must be able to answer key questions. Who, What, Why, When, Where, and How
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© Copyright 2009 What Makes Top Managers Unique? Who Are we? Are our customers and potential customers? Are our competitors and potential competitors? Do we need to compete successfully? What Is our good/service? Resources, capabilities, and core competencies do we need to compete successfully? Resources, capabilities, and core competencies do we lack?
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© Copyright 2009 What Makes Top Managers Unique? When Do we enter new product/geographic markets? Do we introduce new products/services? Do we invest in new people/ plant/equipment? Where Are our customers? Are potential new customers? Are key resources? Why Do we do things as we do? Do we serve the markets we serve?
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© Copyright 2009 What Makes Top Managers Unique? How Do we achieve/maintain/strengthen our capabilities and competencies to create and sustain competitive advantage?
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