BMGT 495 external analysis spring2011

BMGT 495 external analysis spring2011 - Copyright 2009...

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Unformatted text preview: Copyright 2009 Click to edit Master subtitle style EXTERNAL ANALYSIS Dr. Knight BMGT 495: Business Policies Spring 2011 Copyright 2009 Analysis of the External Environments General environment Focused on the future Industry environment Focused on factors and conditions influencing a firms profitability within an industry Competitor environment Focused on predicting the dynamics of competitors actions, responses and intentions Copyright 2009 EXTERNAL ANALYSIS The purpose of an external analysis is to look outside the organization to identify potential organizational threats and opportunities. We want to know what we must defend against and what to exploit to gain competitive advantage. Copyright 2009 Opportunities and Threats Opportunity A condition in the general environment that if exploited, helps a company achieve strategic competitiveness Threat A condition in the general environment that may hinder a companys efforts to achieve strategic competitiveness Copyright 2009 The Strategic Management Process Objectives External Analysis Internal Analysis Strategic Choice Strategy Implementation Competitive Advantage Mission Source: Barney/Hesterly Copyright 2009 HOW SHOULD YOU THINK I n d u s t r y a n d c o C o m p a n y r e s o u r Strategy that fits Copyright 2009 Click to edit Master subtitle style { 0 4 B 9 8 5 F A -9 5 7 A -7 A 4 E -9 0 8 2 -0 B F C 7 D F 1 0 1 0 } Economic { B D 7 0 8 A 1 7 -4 C 3 4 -7 2 4-A 4 E C -8 6 5 7 5 C 7 8 D 9 3 } Sociocultural { E 2 C F D E 4 D -4 C B D -E 7 4 B -B 4 9 B -E B A 4 C A 4 3 B 7 A } Global { 0 9 5 9 6 C 0 -C E 5 8 -D 7 4 3 -B F A 6 -7 C A 7 E A C 2 B A 8 } Technological { F 9 5 C 0 A 3 1 -3 0 8 2 -A 1 4 1 -9 0 7 4 -E 5 D 6 5 9 7 A 7 2 1 C } Political/Legal { 5 1 9 4 5 E -B 7 3 0 -C 5 4 5 -B C 5 A -E B 8 D B F 8 F D C D 0 } Demographic Industry Environment Competitor Environment External ENVIRONMENT Copyright 2009 Click to edit Master subtitle style...
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This note was uploaded on 02/28/2011 for the course BMGT 495 taught by Professor Kiyatkin during the Spring '08 term at Maryland.

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BMGT 495 external analysis spring2011 - Copyright 2009...

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