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BMGT 495 first class introduction

BMGT 495 first class introduction - INTRODUCTIONTO...

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© Copyright 2009 INTRODUCTION TO  BUSINESS POLICIES   BMGT 495: Business Policies  Spring 2011
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© Copyright 2009 TODAY’S DISCUSSION Course overview & logistics Simulation overview
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© Copyright 2009 BMGT 495 Course Objectives  The course is designed to help students: The course is designed to help students: Apply theories, concepts and models that managers can use to  Apply theories, concepts and models that managers can use to  develop and implement successful strategies  develop and implement successful strategies  Understand how to take a general management view of business  Understand how to take a general management view of business  strategic issues, one that integrates different functional perspectives  strategic issues, one that integrates different functional perspectives  into a perspective on what is best for the organization as a whole into a perspective on what is best for the organization as a whole Improve business communication skills through class discussions,  Improve business communication skills through class discussions,  formal presentations, and preparing a written Annual Report formal presentations, and preparing a written Annual Report Finishing School” help prepare you for being a critical thinker and  Finishing School” help prepare you for being a critical thinker and  leader in business. leader in business. This is a course about This is a course about BUSINESS BUSINESS STRATEGY STRATEGY and and INTREGRATION INTREGRATION application of what you have learned. application of what you have learned.
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© Copyright 2009 WHAT IS STRATEGY? 100 managers, 100 answers! 100 academics, 200 answers!
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© Copyright 2009 CHOICE OF WHAT?  THREE ELEMENTS 1. Where to compete? (Arenas) 2. How to compete? Value proposition (Differentiators) Competitive advantage (Economic logic) Relationships (Vehicles) 3. When to compete? (Staging)
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© Copyright 2009 THE ESSENCE OF STRATEGY:  CHOICE "Strategy is making trade-offs in competing.  The  essence of strategy is choosing what  not  to do.   Without trade-offs, there would be no need for choice  and thus no need for strategy.  Any good ideas could  and would be quickly imitated." Michael Porter
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© Copyright 2009 Course Materials Capstone Student Guide 2010 In class Register for the simulation immediately! Register at www.capsim.com Powerpoint Slide presentations/Handouts In class On Blackboard prior to class. Cases will be addressed seperately. Comp-XM, Examination Guide 2010 Will be distributed before the Final Exam
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© Copyright 2009 PERFORMANCE EVALUATION Individual components (55% of final grade) Class Contribution 20% Mid-Term Examination (content based) 10% Final Examination (Capsim based take home) 20% Research Assignments 5%
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