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Unformatted text preview: Kenneth Burke Kenneth
“Wherever there is Wherever persuasion, there is rhetoric. And wherever there is ‘meaning’ there is persuasion.” persuasion.” Burke’s Human Burke’s is the . . .
symbol using (making, misusing) animal s inventor of the negative (moralizing) s separated from natural condition by separated instruments of his own making. instruments s goaded by the spirit of hierarchy (moved by goaded order) order) s rotten with perfection.
s Conceptual Introduction Conceptual
s Transforming the world of motion into Transforming the realm of action: the human condition the
– – Symbolic construction of social reality. Intersubjectivity replaces both objectivity and Intersubjectivity subjectivity. subjectivity. – Rhetoric replaces dialectic as the operative Rhetoric mode. mode. Burke's Definition Of Rhetoric Burke's
"The use of words by human agents to form "The attitudes or induce actions in other human agents.“ agents.“ s "the use of language as a symbolic means of "the inducing cooperation in beings that by nature respond to symbols." nature
s Identification: Identification: The Rhetoric Of Motives The Rhetoric
– Symbolic compensation for division s Rooted in the notion of substances (physical Rooted objects, occupations, friends, activities, beliefs, values) which we share with those with whom we associate. associate. Identification: Identification: The Rhetoric Of Motives
s Sharing substances makes us consubstantial with others.
– Symbolic ways for marking consubstantiality are identifications – “talk his language by speech, gesture, tonality, order, image, talk attitude, idea, IDENTIFYING your ways with his.“ attitude, s Identification supplements persuasion. Identification
– Burke puts this more strongly--he might say that identification Burke replaces persuasion. replaces The Metaphor for The Symbolic Action: Dramatism
Language and thought are treated as modes Language of action. of s Communication actions are motivated. s Motives give meaning to actions s Terministic screens
s – “Systems of motives” – Linguistic products providing patterns for Linguistic interpreting life's activities. interpreting
s All of the above are dramatic, i.e., All dramatic i.e., contestable and contested contestable “Pentadic Ratios” and Terminologies
s s s s Relationships among the elements Implicit/explicit causality among the terms Show the structure of an “action” Create a grammar in which the action and Create grammar actors will be discussed (system of terms) actors Representation, Terms and Screens Screens
Representative anecdote or case s Defines a terminology
s – –
s Hierarchy of terms “God and Devil” terms That creates a lens for viewing reality That (Burke’s term, terministic screen) More Burkean Terms
s s s s Representative case Anecdote Metaphor A part (the specific) representing the whole (substance) part (metonymy) (metonymy) Paradox of Purity Terministic Screens Perspective by Incongruity Circumference Casuistic stretching s s s s s The Iron Law of History The
ORDER ( in it ia l p e r fe c t io n ) G U IL T S A C R IF IC E M O R T IF IC A T IO N ( p u n is h s e lf) V IC T IM A G E ( p u n is h o t h e r ) fa c t io n a l s c a p e g o a t u n iv e r s a l s c a p e g o a t R E D E M P T IO N Selected Readings Selected
s s s s s s 1931: COUNTER-STATEMENT in which he views literature as not 1931: only an end in itself, but as a piece of rhetoric and of self-revelation about the author. about 1935: PERMANENCE AND CHANGE human relations in general, 1935: PERMANENCE seen through the eyes of a symbolic literary critic. Introduces "perspectives by incongruity"--merging categories of unlike perspectives (a metaphorical move). 1945: A GRAMMAR OF MOTIVES dealing with the intrinsic nature of a work focusing on dramatism and the pentad. nature 1950: A RHETORIC OF MOTIVES dealing with strategies for 1950: RHETORIC persuasion, esp. identification. persuasion, 1961: RHETORIC OF RELIGION marks his shift from poetry to 1961: RHETORIC theology as the model for logology theology 1966: LANGUAGE AS SYMBOLIC ACTION a collection of his 1966: writing. writing. ...
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This note was uploaded on 02/28/2011 for the course COM 400 taught by Professor Schuh during the Fall '10 term at ASU.
- Fall '10