Rhetorical Situation --Bitzer, Vatz, Young-- The Fierce Urgency of Now

Rhetorical Situation --Bitzer, Vatz, Young-- The Fierce Urgency of Now

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“The Rhetorical Situation” Bitzer (1968) “The Myth of the Rhetorical Situation” Vatz (1973)
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"rhetoric is a mode of altering reality . . . through the mediation of thought and action” r “Discourse is rhetorical insofar as it is a fitting response to a situation”
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Merely that: Context is important Speaker, audience, subject, purpose interact Rhetoric = Persuasion Discourse is rooted in historic context
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Rhetorical discourse responds to a situation As an answer comes in response to a question r Rhetorical discourse exists only because of a situation As an answer means something because of a question r A speech is given rhetorical significance by the situation
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Exigence calling for response and “The complex”: An audience to be influenced The constraints on speaker and audience
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Exigence: Problem marked by urgency May be completely or partly removed through discourse An exigence may be actual or potential
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Audience: A rhetorical audience has the power to do something about the problem Those affected by the situation
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This note was uploaded on 02/28/2011 for the course COM 400 taught by Professor Schuh during the Fall '10 term at ASU.

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Rhetorical Situation --Bitzer, Vatz, Young-- The Fierce Urgency of Now

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