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Unformatted text preview: rming • Persuading Characteristics of Audiences Characteristics Friendly Neutral Uninterested Hostile Psychological Dimensions Psychological Attitudes Beliefs Values Psychological Motivations Psychological
(Maslow’s Hierarchy of Needs) Physical – basic physical survival Safety – financial, freedom from fear Social – feeling of belonging Self Est...
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This note was uploaded on 02/28/2011 for the course COM 259 taught by Professor Miner during the Spring '08 term at ASU.
- Spring '08