20 MASS COMM

20 MASS COMM - Today Exam 1 results Media effects research:...

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Today Exam 1 results Media effects research: framing This material is not covered in the textbook It will be on exam 2 Wednesday: A tasting platter of other media effects research topics This material is also not covered in the textbook It will also be on exam 2 Average = 71.64% Standard deviation = 10.27% “I haven’t taken it!” If your absence was unanticipated and excused under PS-22, bring proof of reason to Prof. Scholl or Nicole and we will schedule an exam Can do at testing center only within the next 3 days If you absence was anticipated and under PS-22, but you did not notify us in advance, you’re out of luck “I didn’t do as well as I wanted!” Remember, best 2 of 3 midterms count Change your study approach! See Nicole or Prof. Scholl to review exam Office hours are on syllabus: 4 days a week, no appointment necessary Score may go up after I throw out bad questions Entman (1993) definition: To “frame is to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation.“ Framing tells us what parts of reality to pay attention to News examples: A comparison of frames present in articles about today’s news in two different sources
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Framing is not the same as positive vs. negative persuasive content. I might frame the debate over abortion as a question of rights.
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20 MASS COMM - Today Exam 1 results Media effects research:...

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