6a - Moral Entrepreneur Moral Entrepreneur A person or...

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Moral Entrepreneur Moral Entrepreneur A person or group who wishes to redefine a personal fear or prejudice as normative function An individual who is looking to shuffle the normative order Howard Becker calls them “crusading reformers”
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Mechanism of a Moral Entrepreneur Moral Enterprise The “crusade” A directed effort to redefine and apply definitions of deviance to certain individuals and acts Rules are created and redefined in a moral enterprise
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Moral Entrepreneurs - Who Who are moral entrepreneurs? They can be individuals or groups Individuals – Usually an already powerful or a charismatic and resourceful person Examples: Jesse Jackson, Joseph McCarthy Groups – Powerful counterculture groups NOW, PeTA ELF – Moral Entrepreneur? Earth Liberation Front There is no ELF structure; "it" is non-hierarchical and there is no centralized organization or leadership There is no "membership" in the Earth Liberation Front Any individuals who committed arson or any other illegal acts under the ELF
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6a - Moral Entrepreneur Moral Entrepreneur A person or...

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