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chap 2 post - Chapter 2 Sex Research Methods and Problems...

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Chapter 2 Sex Research: Methods and Problems
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Sexology The study of sexuality Goal is to: Understand sexual behavior Predict sexual behavior Control / Influence sexual behavior Ethical considerations when “controlling behavior”
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Summary of Research Methods
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Non-Experimental Research Methods: Case Studies Single subject or small group Advantages: Unique in depth-information about atypical cases or behavior Disadvantages: Hard to generalize results Often based on retrospective self-report Not suitable for many research questions
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Non-experimental Research Methods: Survey Methods Small to large samples of people Face-to-face interviews or questionnaires Can be computerized or distributed on-line Choosing the sample Representative sample Random sample
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Non-experimental Research Methods: Survey Methods Advantages Questionnaires: anonymity may improve honesty, cheaper Interviews: more flexible, rapport, may
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chap 2 post - Chapter 2 Sex Research Methods and Problems...

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