social psych (3-3-09)

social psych (3-3-09) - Abie Feuerstein March 3, 2009...

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Abie Feuerstein March 3, 2009 Social psych Attitudes Favorable or unfavorable evaluative reactions to people, events, ideas, etc. o i.e. likes and dislikes e.g. liking baseball Political orientation Development of Attitudes Learning o Classical conditioning: your brain making connections between to things in your mind (unaware of learning when it is happening) learning that two things go together. o Operant conditioning: rewards and punishments (behavior that is rewarded becomes more frequent in the future) Two other ways attitudes develop will be discussed later o Behavioral justification o Desire for consistency Attitude Systems Cognitive component o Attitudes develop thoughts and thoughts develop attitudes (convince us that our attitudes are correct) o Beliefs develop which justify the attitude E.g. reasons why baseball is such a good sports E.g reasons why your favorite movie is so good Attitudes Behavioral component o How much attitude actually affects behavior
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This note was uploaded on 03/02/2011 for the course PSY 350 taught by Professor Garygroth during the Spring '09 term at ASU.

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social psych (3-3-09) - Abie Feuerstein March 3, 2009...

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