social psych (3-17-09)

social psych (3-17-09) - Abie Feuerstein March 17, 2009...

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Abie Feuerstein March 17, 2009 Social psych Attitudes Affective component o Favorable or unfavorable evaluative reactions to people, events, ideas i.e. likes and dislikes Cognitive component o Beliefs develop to justify the attitude Behavioral component o Attitudes leads to behavioral intentions o But behavior can also cause attitudes Persuasion Changing an attitude or belief as a result of a persuasive message o Ex: advertising Early models (of persuasion) assumed this was a rational process based on learning (the only way to be persuaded is to learn new information) o E.g. message learning model Models of Persuasion Cognitive response models o Persuasion depends on how a person thinks about (cognitively responds to) this message (self-talk) Counterarguments o Developing your own arguments against the issue o Counterarguments decrease persuasion (you come up with reasons why it’s wrong…convince yourself it’s incorrect) Inoculation theory (how we can prevent people from being persuaded) o Preventing persuasion by giving people weak, easily-defeated arguments in favor of the opposition (if someone is going to say something bad about
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social psych (3-17-09) - Abie Feuerstein March 17, 2009...

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