Chapter 6 Notes - Chapter 6 Newspapers Newspaper Readership...

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Chapter 6: Newspapers Newspaper Readership 51 million people on average still buy newspapers 124 million still read them Readership is in decline; in 2006, circulation fell 2.8% for dailies & 3.4% for Sunday editions during year studied Really have more readers than ever, even among young ( Time, 2/09) Newspapers Today Online readership continues to grow, so fewer paying customers Can take advantage of the Internet for immediacy 2008 tipping point: more people in U.S. got free news online than paid for it by Continue to fulfill the initial established purpose Survivability Issues Newsstand sales (down) Subscriptions (down) Advertising (now relying solely on this one; makes papers beholden to advertisers) Cutting or eliminating print editions to focus on free websites ( Christian Science Monitor and the Detroit Free Press) Charge for online content Dec. ’08, Detroit Free Press cutting out home delivery on 4 days (except on Thursday, Dec. ’08, Tribune Co. filed for Chapter 11 bankruptcy protection
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Jan. ’09, Hearst puts up the Seattle Post Intelligencer Jan. ’09, Minneapolis Star-Tribune files for reorganization less than 2 years after being bought by private equity group Feb. ’09, Journal Register Co., owner of New Haven Register & 19 other papers, filed for bankruptcy Feb. ’09, San Antonio Express News lays off 135 and leave 30 positions unfilled; 75 newsroom positions Changes in Newspaper Readership Least prevalent among younger people Fewer than 30% of 18-29 read a paper Fewer than 50% of 30-44 read a paper Number of 25-34 who read has fallen 20% in the past five years alone Decline in newspaper readership as people get younger 25% of all people 18-24 seek no news at all Soft news v. hard news Readership & Declining Numbers Readership, circulation & advertising have continued to decline for 5+ decades, along with the number of daily newspapers. The number of persons reading does not show a large decline, but the % of people reading a daily paper has been declining. Young readers are reading news online in higher numbers than in previous years. In 2000, the # of morning dailies exceeded the # of evening papers for the 1 st time; continues. Newspapers’ Societal Functions They entertain.
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They provide editorial comment (of the editors or publishers; it’s the place reserved for opinions; op-ed pages are pages opposite of the editorial page where readers, guests or others can offer info on given topics. They advertise. They inform; 1 st page usually devoted to “news” (most important above the fold, to the left). Why Newspapers Are Special
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Chapter 6 Notes - Chapter 6 Newspapers Newspaper Readership...

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