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Unformatted text preview: Stakeholders: look at each group that wants the company to succeed Problems & Opportunities You want to examine what outcomes you seek Types of Plans Ad-hoc: temporary, onetime thing o Grand openings, elections Standing: ongoing plan o Short-term: quarterly; 6 month o Long-term: years from now (National Instruments 100 year plan) Contingency: what if something happens; how to handle pr of an event; emergency or crisis plan Qualities of a Good Plan Supports a specific goal of your organization Stays goal-oriented Is realistic: can actually happen or be accomplished Is flexible: things come up, life happens Is a win-win proposition: achieves mutually beneficial outcomes S.W.O.T Analysis Strengths Weaknesses Opportunities Threats Brainstorming/Planning Grid Goal Public Values Message media...
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This note was uploaded on 03/01/2011 for the course PUBLIC REL 3343 taught by Professor Daraquakenbush during the Spring '11 term at Texas State.
- Spring '11