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Chapter 6 Notes - • Stakeholders look at each group that...

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Chapter 6- Strategic Planning Questions for discussion What is planning? When do we plan? (everyday, sporadic, never) What are some of the benefits of planning? (control, organized, evidence of progress, better results) Importance of Planning Goal of planning o Solve a problem o Strategic not just reactive (being proactive) o Figure out where you want to be Why do we plan o Helps us match our organizations goals o Control our destiny o Better understand and focus our research o Achieve consensus o Better manage our resources What planning allows us to do o Understand the business o Learn as much as possible about our audience o Pull together our understanding and knowledge to create a strategic plan Importance of Planning PR Ways to handle PR o Reactive: something comes up and you jump on it Ok to be reactive but need to also be proactive o Proactive: ahead of the game, planning out ahead of time
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Client is paying you to be proactive, plan ahead and take control Planning Begins with Research Client: who is your client, what information do you need to know about them
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Unformatted text preview: • Stakeholders: look at each group that wants the company to succeed • Problems & Opportunities • You want to examine what outcomes you seek Types of Plans • Ad-hoc: temporary, onetime thing o Grand openings, elections • Standing: ongoing plan o Short-term: quarterly; 6 month o Long-term: years from now (National Instrument’s 100 year plan) • Contingency: what if something happens; how to handle pr of an event; emergency or crisis plan Qualities of a Good Plan • Supports a specific goal of your organization • Stays goal-oriented • Is realistic: can actually happen or be accomplished • Is flexible: things come up, life happens • Is a win-win proposition: achieves mutually beneficial outcomes S.W.O.T Analysis • Strengths • Weaknesses • Opportunities • Threats Brainstorming/Planning Grid • Goal • Public • Values • Message media...
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Chapter 6 Notes - • Stakeholders look at each group that...

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