Key Objectives for Chapter 6

Key Objectives for Chapter 6 -...

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Key Objectives Strategic Planning 1. Know the goals of planning, why we plan and what planning allows us to do. Goal of planning o Solve a problem o Strategic not just reactive (being proactive) o Figure out where you want to be Why do we plan o Helps us match our organizations goals o Control our destiny o Better understand and focus our research o Achieve consensus o Better manage our resources What planning allows us to do o Understand the business o Learn as much as possible about our audience o Pull together our understanding and knowledge to create a strategic plan 2. Know the difference between proactive and reactive PR and in what situations might you  use each. Reactive: something comes up and you jump on it o Ok to be reactive but need to also be proactive Proactive: ahead of the game, planning out ahead of time o Client is paying you to be proactive, plan ahead and take control
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3. Understand how research is used in planning.
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This note was uploaded on 03/01/2011 for the course PUBLIC REL 3343 taught by Professor Daraquakenbush during the Spring '11 term at Texas State.

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Key Objectives for Chapter 6 -...

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