Week 3_Day 1_COMM352

Week 3_Day 1_COMM352 - PR&NewMedia Writing...

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 3/2/11 Click to edit Master subtitle style Writing
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 3/2/11 The Problem § Practitioners view recent college grads as  unprepared and weak in terms of writing and  editing §  Writing is vital to public relations, exclusive  of the Internet or technology § Media convergence and technology make  writing skills more vital
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 3/2/11 Good Writing § PR is not writing, but good PR depends on  good writing. § What defines good writing? § The basics: GSPS § Purpose/Strategy/Key Messages § Medium § Style § Format
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 3/2/11 Challenges § Diverse, dispersed publics § Many communicators striving for one  organizational voice § Echo chamber contradicts messages § Lack of control § Platforms require different styles, formality  levels, GSP § Instantaneous and vast distribution (of 
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 3/2/11 Opportunities §
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This note was uploaded on 03/01/2011 for the course COMM 352 taught by Professor Briones during the Spring '11 term at Maryland.

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Week 3_Day 1_COMM352 - PR&NewMedia Writing...

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