Week 4_Day 2_COMM352

Week 4_Day 2_COMM352 - NewMedia&Publics (Activism)

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Click to edit Master subtitle style  3/2/11 (Activism)
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 3/2/11 Publics Using Social Media AGAIN, THE MILLION DOLLAR QUESTION: How are/can activists use social media to get what  they want from organizations (in terms of control, power,  voice and control)?
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 3/2/11 Class Readings ± Egypt and Facebook: ± How has FB been used as a political tool? ± How else has SM been used as a political tool in the  past? ± Gladwell: ± Do social networks enable us to engage in “slacktivism”? ± Does SM lessen our motivation to do more?
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 3/2/11 Activist Organizations ± “an activist public is a group of two or more individuals  who organize in order to influence another public or  publics through action that may include education,  compromise, persuasion, pressure tactics or force” (L.  A. Grunig, 1992) ± ± Communication needs  ± Membership
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This note was uploaded on 03/01/2011 for the course COMM 352 taught by Professor Briones during the Spring '11 term at Maryland.

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Week 4_Day 2_COMM352 - NewMedia&Publics (Activism)

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