Week-2_Day-2_COMM352

Week-2_Day-2_COMM352 - PublicRelations NewMedia PR&NewMedia...

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 3/2/11 Click to edit Master subtitle style New Media
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 3/2/11 § Fad or revolution? § What does it mean for public relations?
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 3/2/11 “The logic is hard to dispute: social media, like the very  basis of public relations itself, build relationships. Social  media are inherently interactive, communicative, and  social. These innate characteristics are not commonly  associated with marketing or advertising.  Some herald  social media as bringing public relations full circle to  its original foundation of building relationships .” (Avery et al., 2010)
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 3/2/11 Practitioner Response § 85% reported that blogs and social media  have changed their organizations’  § 99% are interacting with some aspect of  2010) §
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Week-2_Day-2_COMM352 - PublicRelations NewMedia PR&NewMedia...

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