L2A Jackson defining the problem 2010

L2A Jackson defining the problem 2010 - o Nothing for now...

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Comm. 483  Senior Seminar in Public Relations   2A   Fall 2010               Jackson’s Problem Identification: Before plunging into solutions, the Jackson book (prior edition) suggests  PR counsel ponders the following: 1.  Is it really a problem? 2.  Can we ignore it? 3.  Do we have to deal with it now?         Or can we defer it until later 4.  What are the publics with the most at stake? Once you have established it is a problem and you have to deal with it and  what publics are impacted, you go to another level of questions and  decisions – Your Organization can decide to do
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Unformatted text preview: o Nothing for now and see how it develops o Something , at least begin process of action now o Plan for trigger event and do something when needed Next, you and your organization can decide to o Let the program continue --with plan for trigger event to kick PR efforts into high gear o Continue the program with some changes o Change the program significantly o Terminate the program/product or decide to phase it out Comm. 483 Senior Seminar in Public Relations 2A Fall 2010...
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L2A Jackson defining the problem 2010 - o Nothing for now...

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