L2B PPT theory,problem, go & UMD (1)

L2B PPT theory,problem, go & UMD (1) - PR Functions...

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Comm. 483 – Senior Seminar in PR February 3, 2011 Lecture 2B PR Functions Problem Identification
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DEPARTMENT OF COMMUNICATION Public Relations Process RPIE Research Planning Implementation Evaluation
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DEPARTMENT OF COMMUNICATION 10 Steps on Program Planning 1. Research Derive Hypothesis of PROBLEM Conduct research Background/fact finding Secondary Primary Create Situation Analysis Modify problem statement Conduct SWOT
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DEPARTMENT OF COMMUNICATION Defining the Problem 1. Is it REALLY a problem? 2. Can we ignore it? 3. Do we have to deal with it? Now or Later 1. What publics have the most at stake?
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DEPARTMENT OF COMMUNICATION Problem Options 1. Your Organization can do – Nothing – and see how things develop Something now Plan for TRIGGER event – and do something then
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DEPARTMENT OF COMMUNICATION Problem Options Changing your problem program Let it continue – until trigger Continue with SOME changes Continue with SIGNIFICANT changes Terminate the program
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L2B PPT theory,problem, go & UMD (1) - PR Functions...

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