PPT 3B Employee Comm

PPT 3B Employee Comm - Employee Communications Comm. 483...

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Comm. 483 February 10 and 17, 2011 Employee Communications
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DEPARTMENT OF COMMUNICATION Employee Communications American Workers 150 million American workers 2/3 rank family as top priority Value job security and benefits 50% believe that management “spins” the truth Young employees (35 and under) believe management is credible Older employees (50 and over) don’t believe management is credible
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DEPARTMENT OF COMMUNICATION American Workers Generational Shifts WWII workers: Belongers. Stayed at same company. Joined civic groups. Baby boomers(1949-1965): Rebels. Liked to connect altruism and profit GenXers (1966-1980): motivated by “things” and consumables; demand interesting jobs. Gen Ys (1980 2000) Millenials. new to workforce; want to work with friends and want a collegial workforce.
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DEPARTMENT OF COMMUNICATION Trends in Today's Workforce More women, 48% of the work force More ethnic diversity: Hispanics -- 13% of population Blacks -- 12 % of population More scattered physically: connected by email More temps and contract workers: don’t have a loyalty to employer Today’s work force has been squeezed by Budget cuts and lay offs Economic downturn
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DEPARTMENT OF COMMUNICATION Today’s Workers Employees want To feel valued – With credible, factual information Recognition To be told before the media and investors
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DEPARTMENT OF COMMUNICATION Employee Channels- - Jackson Company newsletters (printed) Intranet/email newsletters Emails – (often bad news) Videos – training Event – to build morale/bonding CEO blogs Employee chat rooms Recruiting drives Orientation Employee rewards/recognition
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PPT 3B Employee Comm - Employee Communications Comm. 483...

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