PPT 4B CR and some Employee

PPT 4B CR and some Employee - Community Relations &...

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Comm. 483 February 17, 2011 Community Relations & Corporate Social Responsibility
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DEPARTMENT OF COMMUNICATION Community Relations Community Relations is building or maintaining mutual trust between an By instituting active and continuing programs that maintain and enhance the relationship Making the community a better place to live and work Public Relations Practices, Center & Jackson
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DEPARTMENT OF COMMUNICATION Community Relations Maintain & enhance the organization’s environment to the benefit of the organization and community over time Through good citizen” Becoming part of the “fabric of the community” * Brooke Liu/Susan Simon, Comm. 350
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DEPARTMENT OF COMMUNICATION Community Relations Defensive guarding against negative acts – Proactive – create and maintain relations Maintenance – ongoing
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DEPARTMENT OF COMMUNICATION Good Citizen or Fabric of Community Good Corporate Citizenship Speakers bureau Facilities Open Houses Holiday programs Service to local groups Participate in local groups Contributions
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DEPARTMENT OF COMMUNICATION Good Citizen/Fabric of Community Become part of the “Fabric of Community” Ambassador programs Advisory board Volunteer programs Social projects Make expertise available Contributions
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DEPARTMENT OF COMMUNICATION Community Relations Programs Planned, organized and systematized Targeted Participate or Own Official or Organic Here or There Fits Your Culture
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DEPARTMENT OF COMMUNICATION Fits your publics and extends your brand Targeted
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DEPARTMENT OF COMMUNICATION Adopt a cause that resonate with your publics Own or Participate
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This document was uploaded on 03/01/2011.

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PPT 4B CR and some Employee - Community Relations &...

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