Public Relations Definitions handout

Public Relations Definitions handout - Comm. 483 Senior...

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Comm. 483 Senior Seminar in Public Relations Fall 2010 Public Relations Definitions Comm. 483 Definition: ________________________________ __________________________________________________ __________________________________________________ Managing Public Relations,  Grunig Public Relations is the management of communication between an  organization  and its publics. PRSA, 1998 Public Relations helps an organization and its publics adapt mutually to each other.  PRSA, 1978:  First World Assembly of Public Relations Associations. ( Mexico Definition ) Public Relations is the art and social science of analyzing trends,  predicting their  consequences, counseling organization leaders, and  implementing planned programs of  action, which will serve the  organization’s and the public interest. Strategic Communications Planning An organization’s efforts to establish and maintain mutually beneficial 
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This document was uploaded on 03/01/2011.

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Public Relations Definitions handout - Comm. 483 Senior...

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