Unformatted text preview: FORMAL: d short Interview influentials Surveys Attitude Trend Analysis Intercept interviews __ Observation Content Analysis Complaint Review Public Relations is a management function that establishes and maintains open communications and mutually beneficial relationships between an organization and the publics on whom its success of failure depends. Key roles of PR counselor: An alyze – An ticipate – Ad vise – Ad just (An2Ad2) R Research P Planning/Strategy Diffusion of Innovation Barriers to Comm Lewin I Implementation Support use of each tactic by citing Communications theory; Shannon-Weaver, Shram, Lang, Grunig, 7C’s, Roper, Lippmann, Gallup, etc. E Evaluation...
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- Spring '10
- Public Relations, interview CL arity, CApability Surveys Strengths, Observation COtent Threats, Releases CRedibility Complaint