AnalysisReportExample2

AnalysisReportExample2 - Analysis & Guide to...

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Unformatted text preview: Analysis & Guide to ELEVATE YOUR CAUSE Appeal and Apply TABLE OF CONTENTS INTRODUCTION Relevance & Purpose ____________ 3 NON-PROFITS True Majority __________________ 4 Charity Water __________________ 5 International Justice Mission ___6-7 Exodus Cry ___________________ 8-9 REMEMBER + APPLY Common Elements ____________ 10 Applicaton __________________ 11 Human tracking. Sex slavery. Government corruption. Disease. Genocide. These are the alarming and critical issues non-profit orga- nizations are rallying to combat, yet with stretched budgets and scarce resources, very little atten- tion is given to design and visual communication. Non-profit em- ployees want to create exciting and powerful resources for their cause, but often times do not have the time or training to operate professional design software to craft appealing documents. Com- pounding that problem is the fact that most non-profits do not have the funding to contract expensive graphic designers, leaving the NP to distribute well intentioned, but lack- luster and boring, docu- ments. At least that is my experi- ence. My name is Hannah Messick and I am writing this short analysis and guide so that you may be the benefactor of my mistakes. I am the founder and director of Kud- zu, an urban sports ministry, and a graduate of Arizona State Uni- versity with degrees in Psychology and Law/Justice Studies, as well as a Professional Writing Certifi- cate. I am committed to improving communities through grass roots efforts. Prior to pioneering a non- profit in my own community to address local needs, I coordinated massive outreaches in Los Angeles, rallied entire cities in fund-raising campaigns, met with community developers in South Africa, and lead campus movements. It is from the intersection of my formal edu- cation and vast experiences that I pause to humbly offer you the words of insight that I wish some- one had spoken to me years ago. I want to demonstrate principles of good design and in doing so give you the foundational design knowledge you need to elevate your cause into a thriving move- ment through expressive and in- teresting visual communication. I know how important exposure, recognition, and momentum are in creating a movement toward a specific cause, so Im going to highlight and dissect well designed non-profit graphics, synthesize common elements, and provide you with points to remember and apply in your next campaign . The idea of equipping non-profit leaders with basic design prin- ciples grew out of an observation that most young adults are at- tracted to clean, creative expres- sions, but most non-profits do not appeal their visual appetite, thus the non-profit forfeits any chance of contacting and interesting the young adult....
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This note was uploaded on 03/01/2011 for the course ENG 372 taught by Professor Haynes during the Fall '10 term at ASU.

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AnalysisReportExample2 - Analysis & Guide to...

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