Markel8e-Ch06

Markel8e-Ch06 - Understanding the Differences Between...

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Chapter 6. Researching Your Subject © 2007 by Bedford/St. Martin's 1 Understanding the Differences Between Academic and Workplace Research In academic research , your goal is to find information that will help you answer a scholarly question. In workplace research , your goal is to find information that will help you answer a practical question, usually one that involves the organization you work for.
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Chapter 6. Researching Your Subject © 2007 by Bedford/St. Martin's 2 An Overview of the Research Process Analyze your audience. Analyze your subject. Work out a schedule and a budget. Visualize the deliverable. Determine what information will need to be part of that deliverable.
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Chapter 6. Researching Your Subject © 2007 by Bedford/St. Martin's 3 An Overview of the Research Process (cont.) Determine what information you still need to acquire. Create questions you need to answer in your deliverable. Conduct secondary research. Conduct primary research. Evaluate your information. Do more research.
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© 2007 by Bedford/St. Martin's 4 Choosing Appropriate Research Methods What types of research media might you use? What types of research tools might you use?
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Markel8e-Ch06 - Understanding the Differences Between...

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