WFPWritingExampleJobApp -...

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Assignment from prospective employer - Maximum of two page write-up regarding your thoughts on  brand building and how to promote a golf course on a local, regional, and national basis.   This writing  assignment will allow us to get a sense of your writing style, your resourcefulness as well as your  presentation skills. Mr. McEldowney response: Dustin J. McEldowney 000 SW Rose Avenue, #00 Portland, OR 97205 503.328.8187 Please find the layout below outlining my thoughts and ideas on brand building and golf course promotion. While these are broad strokes, I am confident, alongside further analysis and market research, that it can provide an effective starting point for netting long term growth and results. I have selected Heron Lakes Golf Club to profile. Brand Building of Heron Lakes: Development of any brand must be approached with a defined product, image, and agreed upon goals through appropriate and determined positioning. To further brand development of Heron Lakes Golf, at present (prior to any capital improvements), emphasis should be placed on the value that the guest/player receives for the quality of this product – the foundation for the Heron Lakes brand. Quality
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This note was uploaded on 03/01/2011 for the course ENG 301 taught by Professor Patel during the Fall '08 term at ASU.

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WFPWritingExampleJobApp -...

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