humor-business

humor-business - Humor in Business and Advertising by Don...

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44 1 Humor in Business and Advertising by Don L. F. Nilsen and Alleen Pace Nilsen
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Business as Usual
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The Effects of Business as Usual
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44 4 An Office at “Google”
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44 5 Businesses which encourage humor also suggest: 1. Take Risks. 2. Don’t worry about making mistakes. 3. Take iniative. 4. Spend energy on solutions. 5. Shoot for total quality. 6. Don’t worry about breaking things. 7. Focus on opportunities. 8. Experiment. 9. Take responsibility. 10. Try easier, not harder. 11. Stay calm. 12. Smile. 13. Have fun. (Morreall [2008]: 459)
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44 6 How do you encourage humor in your business? Flatten your organization by reducing the levels of management. Allow workers more discretion in making decisions. Foster creative thinking. Accept employee attitudes, emotions, and suggestions. Encourage teamwork and collaboration. (Morreall [2008]: 458)
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44 7 Humor-in-Business Surveys: A Robert Hall survey of 100 of the largest American corporations found that 84 % of vice presidents and human resource directors preferred employees with a sense of humor. They concluded that “People with a sense of humor tend to be more creative, less rigid and more willing to consider and embrace new ideas and methods.” (Morreall [2008]: 459)
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44 8 A Hodge-Cronin survey polling 737 CEOs of major corporations concluded that 98 % of respondents said that humor was important in the conduct of business, that most executives did not have enough humor, and that in hiring they gave preference to people with a sense of humor. (Morreal [2008]: 459)
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44 9 Match the Slogans with the Products “Athlete’s Foot,” “B. O.” “The beer that made Milwaukee famous,” “The drink that makes a pause refreshing,” “Good to the last drop,” “Halitosis,” “Knocks Eczema,” “Natures spelled backwards,” “Say it with flowers,” “The skin you love to touch,” “Snap, Crackle and Pop,” “VapoRub,” “When it rains, it pours,” Absorbine Jr., Lifebuoy Soap, Schlitz Beer, Coca Cola, Maxwell House Coffee, Listerine Mouthwash, Noxema, Serutan, American Florest Assoc., Woodbury’s Facial Soap, Rice Krispies, Vicks, Morton Salt CREATIVE SPELLINGS: E-Z, Kwik, ReaLemon, Reddi-Wip, Tastee-Freez, Toys Я Us, While you wait (Bryson, [2009]: 427-430)
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44 10 The Staying Power of Brand Names “In nineteen of twenty-two categories, the company that owned the leading American brand in 1925 still has it today. Examples include: Campbells in soup Del Monte in canned fruit Gillette in razors Ivory in soap Kellogg’s in breakfast cereals Kodak in film Nabisco in cookies Sherwin Williams in paint Singer in sewing machines Wrigleys in chewing gum (Bryson [2009]: 431)
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44 11 Common Nouns vs. Proper Nouns Many advertisers are so successful that their product names ordinary words in the language. Ironically, this is because of their own advertising campaigns: “Kodak as you go.” “Thermos is a household word.” “Drink Coca Cola.”
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This note was uploaded on 03/01/2011 for the course ENG 312 taught by Professor Nilsen during the Spring '10 term at ASU.

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humor-business - Humor in Business and Advertising by Don...

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