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Unformatted text preview: John Hebson To: Malcolm Brown From: Janet Marshall Subject: My position on the marketing of Cozy Jax Food products in grade schools. After our recent meeting, I have had some time to think about your idea of placing side-by-side vending machines in middle schools and grade schools. Doing this raises the question of if we want to be criticized for contributing to the rising numbers of childhood obesity that have been linked to the junk food products supplied in our vending machines. I have done some research and have confirmed my previous beliefs, as a concerned parent, that this opportunity to capitalize on underfunded schools will not be productive for either the Cozy Jax Company or society. Throughout the course of the rest of this memo, I will explain why this is a poor move for Cozy Jax, the minimal gains we could profit on, and other marketing techniques we could...
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This note was uploaded on 02/28/2011 for the course WRTG 3040 at Colorado.