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Unformatted text preview: John Hebson 10-12-09 WRTG 3040 -012 Summary and Analysis – first draft The paper “How to write a white paper: a white paper on white papers” offers a fairly short overview on the basic structure of white papers, as well as the do’s and don’ts of composing a successful one. The basic structure Stelzner lay’s out for us begins with identifying your audience and your approach. Stelzner recommends that you concentrate on the interests and problems that your reader faces and then present or hint at a broad solution. Once you settle on your approach and audience, you must create substance for your paper. You can do this by providing a historical overview of how your product or solution will conform to consumer trends. You can introduce a new class of products or coin a new term. You can give them the “What to look for” pitch, where you create a buyers guide that leads people...
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