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Unformatted text preview: John Hebson 10-12-09 WRTG 3040 -012 Summary and Analysis first draft The paper How to write a white paper: a white paper on white papers offers a fairly short overview on the basic structure of white papers, as well as the dos and donts of composing a successful one. The basic structure Michael Stelzner lies out for us begins with identifying ones audience and ones approach. Stelzner recommends concentrating on the interests and problems that the reader faces and then present or hint at a broad solution. Once settled on the approach and audience, one must create substance for the paper. One can do this by providing a historical overview of how the product or solution will conform to consumer trends. This can introduce a new class of products or coin a new term. One can give them the What to look for pitch, where a buyers guide is created that leads people towards the product and also provide examples of how or where the product or solution can be useful. towards the product and also provide examples of how or where the product or solution can be useful....
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This note was uploaded on 02/28/2011 for the course WRTG 3040 at Colorado.