MAR 3023 ch 5 quiz - Jump to Navigation Frame Your...

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Jump to Navigation Frame Your location: Assessments View All Submissions › View Attempt View Attempt 1 of 2 Title: MAR3023 - Chapter Quiz 3 Chapter 5 Started: September 23, 2009 9:58 PM Submitted: September 23, 2009 10:11 PM Time spent: 00:12:02 Total score: 10/13 = 76.9231% Total score adjusted by 0.0 Maximum possible score: 13 1. Setting high customer satisfaction expectations are a good strategy that will help avoid customer dissatisfaction in the long run. Student Response False Score: 1/1 2. Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation. Student Response True Score: 0/1
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3. Superior Service 5.1 The shopping situation can influence the purchasing process. Retailers have found: Score: 1/1 4. Marketers love consumers who engage in __________________, buying their company's product with little thought or consideration of alternatives. Score: 0/1 5. Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and:
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Score: 1/1 6. There are approximately 1 billion people living in India. Only about 200 million of these people earn more than the equivalent of $1000 per year. Most of the other 800 million Indian consumers are primarily addressing their _____________ needs. Score: 1/1 7. Many states have laws regulating the prices businesses charge during emergencies like hurricanes. These laws are designed to protect consumers whose ______________ state may impair their ability to make sound purchase decisions.
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Score: 1/1 8. Laura has a nearly-new economy car but wants a sports car. If she decides to purchase a sports car, she will be primarily fulfilling a ______________ need. Score: 1/1 9. The success of the Toyota Prius began with: Score: 1/1
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10. Every year, before he puts his boat in the water, James has his mechanic put a new battery in the boat. James is probably most concerned with ___________________ risk. Score: 1/1 11. Zappos, an online shoe company, knows shoes are typically a ______________ good, with consumers often spending time comparing alternatives. They overcome that aspect of consumers' search process by offering a free, no questions asked return policy. Score: 1/1 12.
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Carla is facing a decision on which college to attend. This is the most important, riskiest and more expensive decision she has ever made. She will be engaged in ______________. Score: 0/1 13. When Brandon decided he needed a new car, he immediately called his old college roommate who owns a BMW dealership to ask questions about options and financing. Brandon was searching for information from: Score: 1/1 Jump to Navigation Frame   Your location:  Assessments  ›  View All Submissions  › View Attempt  View Attempt 1 of 2 Title: MAR3023 - Chapter Quiz 3 Chapter 5 Started:
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September 23, 2009 10:14 PM Submitted: September 23, 2009 10:26 PM Time spent: 00:12:27  Total score: 12/13 = 92.3077%  
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This note was uploaded on 02/28/2011 for the course MRKT 3023 taught by Professor Massiah during the Spring '11 term at University of Central Florida.

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MAR 3023 ch 5 quiz - Jump to Navigation Frame Your...

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