MKTG 440 Getting Naked - Adam Perko 9/13/10 Getting Naked -...

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Adam Perko 9/13/10 Getting Naked - Which of the three fears would I have difficulty shedding? The book Getting Naked by Patrick Lencioni explains issues regarding client loyalty and primarily about the foundation of any relationship, trust. It is about getting out of your comfort zone and making your self vulnerable. In doing so he explains three fears commonly felt when trying to do so. The first of the three is the fear of loosing the business. I don’t believe I would have the most trouble getting rid of this due to the fact that I feel comfortable with the principals behind how to shed this. The second fear is the fear of being embarrassed which is the one I believe I would have the most trouble with. The last fear is the fear of feeling inferior. I don’t think I would have as much trouble with this one because I am able to put the customer first and willing to meet the needs wherever necessary. The fear of being embarrassed is the one I feel I would have the most trouble
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This note was uploaded on 02/28/2011 for the course MKTG 480 taught by Professor Gruen,t during the Spring '08 term at University of Colorado-Colorado Springs.

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MKTG 440 Getting Naked - Adam Perko 9/13/10 Getting Naked -...

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