MKTG 4500 - shopping comparison project revised

MKTG 4500 - shopping comparison project revised - Retailer...

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Retailer Name: ________________________________ Group Members: ____________________________________ Sub-category: _________________________________ For the section in the store where your subcategory is placed: Describe the target market for this sub-category for this store. Customer Service 1. How many sales people are in this area? Is that enough people? Why/why not? 2. Describe how the customer service people are dressed? Do they look appropriate for their job? 4. Evaluate their product knowledge. 5. Did they help you find add-on merchandise or somehow provide more information than you asked for? 6. If fitting rooms are appropriate for the sub-category, describe them (proximity to dept, cleanliness, staffing, etc.). 7. Are any complementary services provided for the product? Circle: Yes or No If Yes, please describe. Atmosphere
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MKTG 4500 - shopping comparison project revised - Retailer...

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