obediance - 3/24/10 Obediance Six Bases of Social Power...

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3/24/10 Obediance Six Bases of Social Power Rewards Providing + outcome control your grade for ex, reward power more consistently affective than coercion Coercion Providing – outcome control your grade for ex, punishment power Expertise Special Knowledge if you want to hear the expert knowledge, need advice or help Information Message Content blackmail- you know important knowledge, assistant to powerful person controls flow of information to powerful person Referent Power Identifying w/other older sibling, charismatic referent power, people obey commands of person they look up to, people want to be close to charismatic person Legitimate Authority Influencer’s right to make request police officer, judge, they have legitimate power that you will respond to often in combination police officer has legitimate authority and coercion (ticketing power) Milgram’s study on obedience – Stanley milgram was at yale observed nuermberg trials noticed midlevel nazi figures often just obeying authority,
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obediance - 3/24/10 Obediance Six Bases of Social Power...

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