Social Cognition

Social Cognition - Social Cognition the study of schemas...

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Social Cognition: the study of schemas Schema: organized knowledge structures that influence perception, memory and behavior Schemas - neural networks organized important in our capacity for language “Culebra” now I have no schema because I have no idea about it It is an island of Puerto Rico – going there, reading about it, having first or second hand knowledge gives one schema about something Schema Generation: Experience : experience gives you general or extensive knowledge about a particular thing, an important contributor to your schema of something Operant Condition : People reinforce your schema by giving you feedback (ex you get a sweater and ppl tell you it looks shit, this changes your schema perhaps you new negative association to the sweater that was not there before) Social Comparison : Compare against others changes your schema (ex class performance you get a B and you compare with either somebody with a C or an A, your schema may subsequently become positive or negative) your friends shape your schema about many
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This note was uploaded on 02/28/2011 for the course PSYC 200.209 taught by Professor Rachelpfeiri during the Spring '11 term at Johns Hopkins.

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Social Cognition - Social Cognition the study of schemas...

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