Intro Psych11.12

Intro Psych11.12 - Intro Psych Attitudes - 11/12/10...

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Intro Psych 11/12/10 Attitudes - Elaboration Likelihood model - Cognitive Dissonance o Dominant theory in 60s and 70s went against classic learning theories principals o Rather than focusing on learning theory we tend to have attitude and behavior and we are most comfortable when they are aligned/balanced When attitude/behavior become dissonant something needs to change Most often people change attitude Study on motor control sorting nuts and bolts Experimenter tells the people nobody likes it and aren’t finishing Will you tell the next subject that it’s a lot of fun I’ll give you 20 dollars or 1 dollar Learning theory would predict that ppl who were paid 20 dollars would say they enjoyed it o Results: people who didn’t lie said they didn’t like it o Paid 1 dollar were much more likely to say they enjoyed the task changed their attitudes because they don’t want to feel like liars Dissonance is a tension state and you need to reduce the tension o Other dissonance studies:
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This note was uploaded on 02/28/2011 for the course PSYC 200.101 taught by Professor Stephendrigotas during the Spring '11 term at Johns Hopkins.

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Intro Psych11.12 - Intro Psych Attitudes - 11/12/10...

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