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Unformatted text preview: o Google Primary Research - -Bias Question Bias: how you write the question Courtesy Bias: people tell you what you want to hear Design Flow: how the survey is designed; filter questions Primary Research- - Methodologies Focus groups Intercept interviews Personal interviews Telephone surveys Mail surveys Internet surveys Piggy-back surveys Archival research Library databases Internet searches Content analysis Copy testing Experiments Perception analyzer Secondary Research- - Best Friend Google Factiva Hoovers: research for a company before interviewing them Remember: Good PR is Good Research...
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- Spring '11