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Unformatted text preview: o Google Primary Research - -Bias • Question Bias: how you write the question • Courtesy Bias: people tell you what you want to hear • Design Flow: how the survey is designed; filter questions Primary Research- - Methodologies • Focus groups • Intercept interviews • Personal interviews • Telephone surveys • Mail surveys • Internet surveys • Piggy-back surveys • Archival research • Library databases • Internet searches • Content analysis • Copy testing • Experiments • Perception analyzer Secondary Research- - Best Friend • Google • Factiva • Hoovers: research for a company before interviewing them Remember: Good PR is Good Research...
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- Spring '11
- Epistemology, Archive, surveys Archival research